Single out one element. Every group of k either contains it or does not, never both:
(kn)=(k−1n−1)+(kn−1) The board builds the triangle from this rule and (00)=1 alone, and the highlighted cell always matches the multiplicative formula.
Adding a whole row counts all subsets of n things. Each element is in or out, two choices n times, so the row sums to 2n.